PROMOTING YOUR OWN PRODUCTS TO YOUTUBE
Promoting Your Own Products With YouTube:
There are many ways you can use YouTube to promote your own products. If you are
selling an eBook, you might make a video trailer.
A book trailer is simply a promotional video that highlights some of the benefits of your
book (maybe even exaggerates the benefits in a funny way). Think of it as a movie
premier of your book.
The more gimmicky the marketing, the better. Take for example the hugely successful
Rich Jerk eBook. If one were to make a video trailer for this eBook, there are dozens
of videos you could do with the ‘Rich Jerk’ theme. They would probably be funny
(exaggerated snobbishness), they probably get a lot of views (people always share
funny videos with their friends), so videos would probably help to create a buzz and
sell more product.
No matter how different and outside of the box your video promotion is, it will more
often than not work in your favor. Visuals help sales; When used right, this
promotional video can mean a large increase in sales, and is a unique way to promote
your book, eBook or any other information product or membership website.
Demonstrating Your Product:
YouTube is a powerful means for demonstrating your product in action. Whether
you are selling a software program, golf clubs, or a house, putting a video of your
product in action on YouTube is always a good idea.
It should be noted that it is also a good idea to embed the video in your website, so
that people who come to your site from other promotions will see your Demonstration
video. You can simply enable the option to “Allow External Sites to Embed This
Video” and then paste the embed code into the HTML of your website
Promoting Business Opportunities
If you have a business opportunity, YouTube may make a great place to tell about it.
While the marketing community on YouTube is still small compared to rest of the
internet, you may find that those who get in early and learn the ropes on how to
promote businesses with YouTube will have an advantage. Video is a great and
inexpensive way to make an infomercial to show off any business opportunity.
Remember, even if a only a few people find your video on YouTube, it is still a very
useful place for you to host your infomercial videos because YouTube pays for the
bandwidth, and the videos stream very well on a wide variety of internet connection
speeds.
Marketing Yourself:
If you are in the job market or looking to make business connections, keep in mind
that you can also market yourself using YouTube. A video resume consisting of you
talking about yourself to a webcam may help prospective employers and business
partners learn about who you are. People make judgments based on looks and the
way you talk, so practice a little. The upside is, if you make a good impression with
your video, people will feel like they already know you a bit, and building familiarity
goes a long way in business.
There are many ways you can use YouTube to promote your own products. If you are
selling an eBook, you might make a video trailer.
A book trailer is simply a promotional video that highlights some of the benefits of your
book (maybe even exaggerates the benefits in a funny way). Think of it as a movie
premier of your book.
The more gimmicky the marketing, the better. Take for example the hugely successful
Rich Jerk eBook. If one were to make a video trailer for this eBook, there are dozens
of videos you could do with the ‘Rich Jerk’ theme. They would probably be funny
(exaggerated snobbishness), they probably get a lot of views (people always share
funny videos with their friends), so videos would probably help to create a buzz and
sell more product.
No matter how different and outside of the box your video promotion is, it will more
often than not work in your favor. Visuals help sales; When used right, this
promotional video can mean a large increase in sales, and is a unique way to promote
your book, eBook or any other information product or membership website.
Demonstrating Your Product:
YouTube is a powerful means for demonstrating your product in action. Whether
you are selling a software program, golf clubs, or a house, putting a video of your
product in action on YouTube is always a good idea.
It should be noted that it is also a good idea to embed the video in your website, so
that people who come to your site from other promotions will see your Demonstration
video. You can simply enable the option to “Allow External Sites to Embed This
Video” and then paste the embed code into the HTML of your website
Promoting Business Opportunities
If you have a business opportunity, YouTube may make a great place to tell about it.
While the marketing community on YouTube is still small compared to rest of the
internet, you may find that those who get in early and learn the ropes on how to
promote businesses with YouTube will have an advantage. Video is a great and
inexpensive way to make an infomercial to show off any business opportunity.
Remember, even if a only a few people find your video on YouTube, it is still a very
useful place for you to host your infomercial videos because YouTube pays for the
bandwidth, and the videos stream very well on a wide variety of internet connection
speeds.
Marketing Yourself:
If you are in the job market or looking to make business connections, keep in mind
that you can also market yourself using YouTube. A video resume consisting of you
talking about yourself to a webcam may help prospective employers and business
partners learn about who you are. People make judgments based on looks and the
way you talk, so practice a little. The upside is, if you make a good impression with
your video, people will feel like they already know you a bit, and building familiarity
goes a long way in business.