Video Production NC

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  • About
  • Ask Our Clients
  • Video Training
PROMOTING YOUR OWN PRODUCTS TO YOUTUBE
Promoting Your Own Products With YouTube:

There are many ways you can use YouTube to promote your own products. If you are

selling an eBook, you might make a video trailer.

A book trailer is simply a promotional video that highlights some of the benefits of your

book (maybe even exaggerates the benefits in a funny way). Think of it as a movie

premier of your book.

The more gimmicky the marketing, the better. Take for example the hugely successful

Rich Jerk eBook. If one were to make a video trailer for this eBook, there are dozens

of videos you could do with the ‘Rich Jerk’ theme. They would probably be funny

(exaggerated snobbishness), they probably get a lot of views (people always share

funny videos with their friends), so videos would probably help to create a buzz and

sell more product.

No matter how different and outside of the box your video promotion is, it will more

often than not work in your favor. Visuals help sales; When used right, this

promotional video can mean a large increase in sales, and is a unique way to promote

your book, eBook or any other information product or membership website.

Demonstrating Your Product:

YouTube is a powerful means for demonstrating your product in action. Whether

you are selling a software program, golf clubs, or a house, putting a video of your

product in action on YouTube is always a good idea.

It should be noted that it is also a good idea to embed the video in your website, so

that people who come to your site from other promotions will see your Demonstration

video. You can simply enable the option to “Allow External Sites to Embed This

Video” and then paste the embed code into the HTML of your website

Promoting Business Opportunities

If you have a business opportunity, YouTube may make a great place to tell about it.

While the marketing community on YouTube is still small compared to rest of the

internet, you may find that those who get in early and learn the ropes on how to

promote businesses with YouTube will have an advantage. Video is a great and

inexpensive way to make an infomercial to show off any business opportunity.

Remember, even if a only a few people find your video on YouTube, it is still a very

useful place for you to host your infomercial videos because YouTube pays for the

bandwidth, and the videos stream very well on a wide variety of internet connection

speeds.

Marketing Yourself:

If you are in the job market or looking to make business connections, keep in mind

that you can also market yourself using YouTube. A video resume consisting of you

talking about yourself to a webcam may help prospective employers and business

partners learn about who you are. People make judgments based on looks and the

way you talk, so practice a little. The upside is, if you make a good impression with

your video, people will feel like they already know you a bit, and building familiarity

goes a long way in business.