Optimizing Your Video for Top Rankings
The most interesting and useful video in the world isn't going to be effective if no one ever sees it. People won’t just magically find your video, no matter how much you may wish them to.
Instead, you must focus on promoting your videos in order to drive traffic to them. There are several important ways to do this, and we’re going to take a look at a few of them now.
WARNING: Do NOT upload your video without reading this section FIRST!
VIDEO TITLES & FILE NAMES
First, make sure your video’s file name contains your main keyword phrase. Let’s say you've created a video that focuses on the keyword phrase “ice fishing for beginners”.
You might want to name your file icefishingforbeginners.mov or icefishingforbeginners.avi or whatever other video file format you've used. This file name will not be listed publicly, but it will be used as a ranking factor, so this is an important step!
There’s a trick you can use to boost your ranking even further when you submit your video. It’s called “title stacking”. In this trick, you use the same keyword with slight variations twice within a single title. This will get you double relevancy in YouTube’s search!
Using the ice fishing example, you might make your title:
Ice Fishing for Beginners: Tips for Beginning Ice Fishers
This is an extremely powerful trick that will bring vastly more traffic to your video than it would otherwise manage to get!
DESCRIPTIONS
One of the most important things to remember about your description is to include a link to your website in the very first line of your description. This makes it easy to see. Don’t forget to include the http:// in your URL or the link won’t be clickable.
Within the description, you can paste the script you use for your video. This script should be packed with relevant keywords, so it should be very helpful for your SEO.
Finally, paste a link to your video at the very end of the description, because if your video is scraped for use on another website, you’ll get a free link back to your video which will boost SEO and traffic to it.
KEYWORDS & TAGGING
This is where your Keyword research is added, list as many as possible from all of the keywords and phrases, low, medium, and high competition keywords.
The most interesting and useful video in the world isn't going to be effective if no one ever sees it. People won’t just magically find your video, no matter how much you may wish them to.
Instead, you must focus on promoting your videos in order to drive traffic to them. There are several important ways to do this, and we’re going to take a look at a few of them now.
WARNING: Do NOT upload your video without reading this section FIRST!
VIDEO TITLES & FILE NAMES
First, make sure your video’s file name contains your main keyword phrase. Let’s say you've created a video that focuses on the keyword phrase “ice fishing for beginners”.
You might want to name your file icefishingforbeginners.mov or icefishingforbeginners.avi or whatever other video file format you've used. This file name will not be listed publicly, but it will be used as a ranking factor, so this is an important step!
There’s a trick you can use to boost your ranking even further when you submit your video. It’s called “title stacking”. In this trick, you use the same keyword with slight variations twice within a single title. This will get you double relevancy in YouTube’s search!
Using the ice fishing example, you might make your title:
Ice Fishing for Beginners: Tips for Beginning Ice Fishers
This is an extremely powerful trick that will bring vastly more traffic to your video than it would otherwise manage to get!
DESCRIPTIONS
One of the most important things to remember about your description is to include a link to your website in the very first line of your description. This makes it easy to see. Don’t forget to include the http:// in your URL or the link won’t be clickable.
Within the description, you can paste the script you use for your video. This script should be packed with relevant keywords, so it should be very helpful for your SEO.
Finally, paste a link to your video at the very end of the description, because if your video is scraped for use on another website, you’ll get a free link back to your video which will boost SEO and traffic to it.
KEYWORDS & TAGGING
This is where your Keyword research is added, list as many as possible from all of the keywords and phrases, low, medium, and high competition keywords.