EDITING SOFTWARE
Video editing software
helps you take the raw video and refine it into a more useful marketing device. For instance you can shorten the video or piece together different video clips, sound clips, logos, and even do voice-overs. There are many video editing software titles available today, all at ranging prices. Here are two good ones.
Adobe Premier Pro, Pinnacle Studio , Camtasia
To use these programs to edit your video, you will need to transfer the video from your capture device to your desktop. This can be accomplished with a USB wire (orFireWire) or SD card and software that should come with your video device.
Once you have copied the video from your phone, camera, or camcorder to your computer, you can bring the video into your edit suite.
These programs allow you to not only edit the video, but also to add effects like titles, credits, transitions, and soundtracks to make your video an exciting multimedia experience. When using your software, the most important things to keep in mind are how you want to brand the video with your company name and site URL.
A Few Ways You Can Brand Your Videos
1. A continuous watermark throughout the video.
This is the most blatant form of URL promotion. Depending on what you aim to
accomplish, this might be appropriate. With a URL watermark brand it is practically
impossible that your viewer does not see your site URL. If your video is good, it
probably won’t annoy your viewers much. You can make the URL big enough to be
noticeable but not so big that it takes over the video screen
2. Opening title screen with URL.
This is easy to accomplish with video editing software and is a good idea. It sets the
tone for your video, and lets the viewer know up front where they can find more
information. However, keep in mind the increasingly short attention and memory span
of internet users. If you only use a title screen and the URL is not repeated, watchers
may forget by the end of the video that you had something more to share with them.
If you use an opening title screen with your URL, it may be wise to mention the URL
again during or at the end of the video.
3. Credits screen and end of movie page.
A credits screen rolls at the end of a video. During the credits you might include your
company name, your website’s name and your URL. You can also just put a closing
screen image with a promotional message and your URL. If you consider that
every person who watches your video is a prospect for sales, here is the optimum
series of events.
4. "B-roll" is now limited to secondary footage that adds meaning to a sequence or disguises the elimination of unwanted content. This technique of using the cutaway is common to hide zooms in documentary films: the visuals may cut away to B-roll footage of what the person is talking about while the A camera zooms in, then cut back after the zoom is complete. The cutaway to B-roll footage can also be used to hide verbal or physicaltics that the editor and/or director finds distracting: with the audio separate from the video, the filmmakers are free to excise "uh"s, sniffs, coughs, and so forth. Similarly, a contextually irrelevant part of a sentence or anecdote can be removed to construct a more effective, succinct delivery. This can also be used to change the meaning of the speaker to fit the view of the producer. In fiction film, the technique can be used to indicate simultaneous action or flashbacks, usually increasing tension or revealing information.
5.Background music refers to various styles of music or soundscapes primarily intended to be passively listened to. It is not meant to be the main focus of an audience, but rather to supplement that which is meant to be focused upon. Music that is played at a low volume and is not the main focus of an audience is also referred to as background music ( make sure it is royalty free music, you can purchase individual songs or join an online site that offers unlimited downloads at an annual rate. videoblocks.com is a great site for all your video needs)
helps you take the raw video and refine it into a more useful marketing device. For instance you can shorten the video or piece together different video clips, sound clips, logos, and even do voice-overs. There are many video editing software titles available today, all at ranging prices. Here are two good ones.
Adobe Premier Pro, Pinnacle Studio , Camtasia
To use these programs to edit your video, you will need to transfer the video from your capture device to your desktop. This can be accomplished with a USB wire (orFireWire) or SD card and software that should come with your video device.
Once you have copied the video from your phone, camera, or camcorder to your computer, you can bring the video into your edit suite.
These programs allow you to not only edit the video, but also to add effects like titles, credits, transitions, and soundtracks to make your video an exciting multimedia experience. When using your software, the most important things to keep in mind are how you want to brand the video with your company name and site URL.
A Few Ways You Can Brand Your Videos
1. A continuous watermark throughout the video.
This is the most blatant form of URL promotion. Depending on what you aim to
accomplish, this might be appropriate. With a URL watermark brand it is practically
impossible that your viewer does not see your site URL. If your video is good, it
probably won’t annoy your viewers much. You can make the URL big enough to be
noticeable but not so big that it takes over the video screen
2. Opening title screen with URL.
This is easy to accomplish with video editing software and is a good idea. It sets the
tone for your video, and lets the viewer know up front where they can find more
information. However, keep in mind the increasingly short attention and memory span
of internet users. If you only use a title screen and the URL is not repeated, watchers
may forget by the end of the video that you had something more to share with them.
If you use an opening title screen with your URL, it may be wise to mention the URL
again during or at the end of the video.
3. Credits screen and end of movie page.
A credits screen rolls at the end of a video. During the credits you might include your
company name, your website’s name and your URL. You can also just put a closing
screen image with a promotional message and your URL. If you consider that
every person who watches your video is a prospect for sales, here is the optimum
series of events.
4. "B-roll" is now limited to secondary footage that adds meaning to a sequence or disguises the elimination of unwanted content. This technique of using the cutaway is common to hide zooms in documentary films: the visuals may cut away to B-roll footage of what the person is talking about while the A camera zooms in, then cut back after the zoom is complete. The cutaway to B-roll footage can also be used to hide verbal or physicaltics that the editor and/or director finds distracting: with the audio separate from the video, the filmmakers are free to excise "uh"s, sniffs, coughs, and so forth. Similarly, a contextually irrelevant part of a sentence or anecdote can be removed to construct a more effective, succinct delivery. This can also be used to change the meaning of the speaker to fit the view of the producer. In fiction film, the technique can be used to indicate simultaneous action or flashbacks, usually increasing tension or revealing information.
5.Background music refers to various styles of music or soundscapes primarily intended to be passively listened to. It is not meant to be the main focus of an audience, but rather to supplement that which is meant to be focused upon. Music that is played at a low volume and is not the main focus of an audience is also referred to as background music ( make sure it is royalty free music, you can purchase individual songs or join an online site that offers unlimited downloads at an annual rate. videoblocks.com is a great site for all your video needs)