CREATING A CHANNEL FOR EACH MAJOR THEME
Create a Channel for Each Major Theme. One major mistake a lot of video marketers making is lumping all of their videos into a single channel. This is a huge mistake, because you lose relevance that way, because you severely dilute the effectiveness of the SEO on your channel.
Look at it this way. You wouldn’t create a single website that contained information about fishing, crocheting, stamp collecting, and baking, would you? Doing so would dilute any authority your website might get about each topic. Instead, you’d create one website for each of the different subjects. Channels work the same way.
Now, if you have several themes that are focused in a single niche, you could theoretically combine them into one channel if you wanted. You could, for example, create a channel for crafters and have videos about knitting, crocheting, sewing, and other similar topics. However, the more tightly you theme your channels, the better you’re likely to rank.
Look at it this way. You wouldn’t create a single website that contained information about fishing, crocheting, stamp collecting, and baking, would you? Doing so would dilute any authority your website might get about each topic. Instead, you’d create one website for each of the different subjects. Channels work the same way.
Now, if you have several themes that are focused in a single niche, you could theoretically combine them into one channel if you wanted. You could, for example, create a channel for crafters and have videos about knitting, crocheting, sewing, and other similar topics. However, the more tightly you theme your channels, the better you’re likely to rank.