4 KEYS TO KEYWORD SUCCESS
1: You should use the search refinement features when doing keyword research if
you want to get the most efficient results for your marketing effort.
2: It should also be noted, annoying as it is, that at the time of writing this,
there is no way to ‘customize’ your search settings, so that every time you research a
new keyword, you must click one of the sort links to get the data you are looking for.
Maybe YouTube will fix this soon, or maybe some marketer will create a research
utility using the YouTube api.
3: After you’ve created a YouTube account and uploaded some videos, take the
time to create a custom profile and your own custom channel information. You
may want to create a playlist if you have more than 1 video. This will give you a big
advantage when people sort for ‘Channels’, and ‘Playlists’.
If YouTube users are so unsophisticated now that they can barely pick more than 2 or
3 decent keywords to tag their videos with, there is little doubt that few to none are
actually taking the time to make customized channels, play lists and groups.
This is doubly true for marketers, who may overlook these simple optimization
features available and lose out on the potential rewards for 5 minutes of extra work.
You can of course do all of these things after you have logged in to your profile page
by finding the appropriate link. It is easier than it sounds, and may only require 5
minutes of your time (we’ll cover how to do that later).
4: While it is important to consider all of these elements when making a video, it
helps to make a video that is worth watching!
Indeed there are many worthless videos on YouTube that have received 10s or even
100s of thousands of views based solely on the keyword tags used.
I have personally seen absolutely 100% worthless videos that no one in their right
mind would even waste 15 seconds of their life watching that had over 100,000 views.
I have also seen videos that use no keyword tag optimization (or very obscure
keywords tags that alone might only bring a handful of viewers) that were so good that
they have hundreds of thousands of views because they were so good that people just
had to share them with friends!
The point is, that your goal of research is to use good keywords and then make a
good video. With both of these, your promotion efforts will not be in vain.
you want to get the most efficient results for your marketing effort.
2: It should also be noted, annoying as it is, that at the time of writing this,
there is no way to ‘customize’ your search settings, so that every time you research a
new keyword, you must click one of the sort links to get the data you are looking for.
Maybe YouTube will fix this soon, or maybe some marketer will create a research
utility using the YouTube api.
3: After you’ve created a YouTube account and uploaded some videos, take the
time to create a custom profile and your own custom channel information. You
may want to create a playlist if you have more than 1 video. This will give you a big
advantage when people sort for ‘Channels’, and ‘Playlists’.
If YouTube users are so unsophisticated now that they can barely pick more than 2 or
3 decent keywords to tag their videos with, there is little doubt that few to none are
actually taking the time to make customized channels, play lists and groups.
This is doubly true for marketers, who may overlook these simple optimization
features available and lose out on the potential rewards for 5 minutes of extra work.
You can of course do all of these things after you have logged in to your profile page
by finding the appropriate link. It is easier than it sounds, and may only require 5
minutes of your time (we’ll cover how to do that later).
4: While it is important to consider all of these elements when making a video, it
helps to make a video that is worth watching!
Indeed there are many worthless videos on YouTube that have received 10s or even
100s of thousands of views based solely on the keyword tags used.
I have personally seen absolutely 100% worthless videos that no one in their right
mind would even waste 15 seconds of their life watching that had over 100,000 views.
I have also seen videos that use no keyword tag optimization (or very obscure
keywords tags that alone might only bring a handful of viewers) that were so good that
they have hundreds of thousands of views because they were so good that people just
had to share them with friends!
The point is, that your goal of research is to use good keywords and then make a
good video. With both of these, your promotion efforts will not be in vain.