10 CHARACTERISTICS OF POPULAR & PROFITABLE VIDEOS
1. Funny – The word funny constantly appears as the one of the most typed in
Phrases to all the search engines on the Internet. People on the Internet love to laugh,
And equally important, people like to make other people laugh. It lightens up their day.
A funny video has a high chance of being sent to friends and probably has the highest
Probability of causing a viral marketing stir.
2. Weird – Face it, the Internet can be a weird place, with weird people, who like to
Create weird media and enjoy looking at weird things. Weird has always been popular
On the Internet. Weird theories, weird conspiracies, and weirdness prevail.
Weirdness may help your video get noticed if you don’t mind being weird (just don’t be
Creepy & weird).
3. Inspiring – Stories of inspiration are always a good commodity. Anything inspiring
Can become extremely popular, extremely fast. An example was the ‘Interview With
God’ presentation (you may have heard about it…if not, look it up on Google). It was
a huge internet hit. While it was created before the time of YouTube, something
Similar on YouTube could become immensely popular today.
4. Shocking – Anything genuinely shocking is always a hit on the internet. Especially
with video because it is basically proof that the shocking thing is real. Shocking
videos may get a viral effect and even news coverage from both online and offline
news sources.
5. Interesting – Curiosity can be a powerful sales device in getting people from your
video to your website. Anytime you can prick the curiosity of a viewer and make them
want to learn more about you and your product, it is a good thing. When you
successfully generate curiosity in your video viewer, you give them an itch which must
be scratched. Creating curiosity may be especially useful considering that users who
find your video on YouTube will actually have to take the effort to type in the URL and
visit the site you are promoting.
6. Sexy – I don’t even have to mention this one. I cannot think of any instance when
being described as sexy has ever been any hindrance to selling a product.
7. Personal – Internet surfers are curious and like to see personal things about other
people. These videos which are often funny and or bizarre, may have great potential.
8. Demonstration – Sometimes just a plain old, no frills demonstration of a product
can be very effective at selling. As we’ll see in some of the case studies below, a
simple demonstration with video on YouTube can be a wonderful way to make a lot of
money.
9. Instructional – Instructional videos are useful and easy to create. They may tell or
show someone how to do something, and for our purposes, might be just a free
introduction to your product which makes the viewer want more information or more
instruction. Instructional videos are helpful and may gain the trust and interest of
viewers.
10. Gross – Shows like ‘Fear Factor’ have been popular in the U.S. for quite
sometime. Jackass II was the number one movie in America. Gross has mass
appeal. Gross can be popular in spite of its grossness. Gross videos may get lots of
views. However, keep in mind that there is a fine line between gross and flat-out
disgusting. Disgusting probably won’t sell a lot of products, but humorous videos with
a small dose of ‘gross’ may be useful, depending on your product.
Once you have thought up a theme for your video, it is time to create some sort of
script. The script doesn’t have to be perfect. You may discover new ideas you want
to add to the video later or you may think of words that sound better as you are
speaking them. But do you best to create some sort of script…Even a rough outline
can go a long way towards helping guide you to video success and the smaller pieces
will fall into place as you go.
If you're going to invest all that time and energy into driving traffic to your marketing message, make sure each and every word in your message is the best it can be at:
Engaging your audience
Entertaining your audience
Driving an emotional response in your audience
Persuading your audience of your point
Convincing your audience to buy
Phrases to all the search engines on the Internet. People on the Internet love to laugh,
And equally important, people like to make other people laugh. It lightens up their day.
A funny video has a high chance of being sent to friends and probably has the highest
Probability of causing a viral marketing stir.
2. Weird – Face it, the Internet can be a weird place, with weird people, who like to
Create weird media and enjoy looking at weird things. Weird has always been popular
On the Internet. Weird theories, weird conspiracies, and weirdness prevail.
Weirdness may help your video get noticed if you don’t mind being weird (just don’t be
Creepy & weird).
3. Inspiring – Stories of inspiration are always a good commodity. Anything inspiring
Can become extremely popular, extremely fast. An example was the ‘Interview With
God’ presentation (you may have heard about it…if not, look it up on Google). It was
a huge internet hit. While it was created before the time of YouTube, something
Similar on YouTube could become immensely popular today.
4. Shocking – Anything genuinely shocking is always a hit on the internet. Especially
with video because it is basically proof that the shocking thing is real. Shocking
videos may get a viral effect and even news coverage from both online and offline
news sources.
5. Interesting – Curiosity can be a powerful sales device in getting people from your
video to your website. Anytime you can prick the curiosity of a viewer and make them
want to learn more about you and your product, it is a good thing. When you
successfully generate curiosity in your video viewer, you give them an itch which must
be scratched. Creating curiosity may be especially useful considering that users who
find your video on YouTube will actually have to take the effort to type in the URL and
visit the site you are promoting.
6. Sexy – I don’t even have to mention this one. I cannot think of any instance when
being described as sexy has ever been any hindrance to selling a product.
7. Personal – Internet surfers are curious and like to see personal things about other
people. These videos which are often funny and or bizarre, may have great potential.
8. Demonstration – Sometimes just a plain old, no frills demonstration of a product
can be very effective at selling. As we’ll see in some of the case studies below, a
simple demonstration with video on YouTube can be a wonderful way to make a lot of
money.
9. Instructional – Instructional videos are useful and easy to create. They may tell or
show someone how to do something, and for our purposes, might be just a free
introduction to your product which makes the viewer want more information or more
instruction. Instructional videos are helpful and may gain the trust and interest of
viewers.
10. Gross – Shows like ‘Fear Factor’ have been popular in the U.S. for quite
sometime. Jackass II was the number one movie in America. Gross has mass
appeal. Gross can be popular in spite of its grossness. Gross videos may get lots of
views. However, keep in mind that there is a fine line between gross and flat-out
disgusting. Disgusting probably won’t sell a lot of products, but humorous videos with
a small dose of ‘gross’ may be useful, depending on your product.
Once you have thought up a theme for your video, it is time to create some sort of
script. The script doesn’t have to be perfect. You may discover new ideas you want
to add to the video later or you may think of words that sound better as you are
speaking them. But do you best to create some sort of script…Even a rough outline
can go a long way towards helping guide you to video success and the smaller pieces
will fall into place as you go.
If you're going to invest all that time and energy into driving traffic to your marketing message, make sure each and every word in your message is the best it can be at:
Engaging your audience
Entertaining your audience
Driving an emotional response in your audience
Persuading your audience of your point
Convincing your audience to buy